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While all our members are extraordinary, multifaceted individuals, our work suggests that they can be better understood as a combination of two (primary and secondary) distinct Archetypes.

Each R360 Archetype has a unique set of gifts as well as opportunities and challenges that flow from them. These opportunities and challenges manifest in their profession, relationships, and personal life.

Our Archetypes Assessment is designed for use with UHNW individuals, so it may not produce reliable results for the general population. However, if you’d like to try it, we are pleased to share this proprietary tool with our compliments along with our guide to interpreting your results.

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How to Build Lasting Family Wealth

The United States has always been the land of opportunity. Nearly anyone with a good idea and considerable drive can find a way to begin a business, nurture it, watch it grow, and hope to pass it on to children and grandchildren. In fact, approximately 80% of American companies are closely held or family enterprises the owners have built for themselves and succeeding generations.

How many of today's entrepreneurs put their names on the door and expect the business to fail? Probably none, but if they were to return to Earth within two generations, in most cases, they would find that not only was the family name gone from the door but also that the business itself had failed. According to a 2012 Harvard Business Review article by George Stalk Jr. and Henry Foley, “Avoid the Traps That Can Destroy Family Businesses,” 70% of family‐owned businesses will be gone by the third generation. Most of them will fail or be sold before the second generation takes over, and only 10% will function as privately held companies by the third generation. The dreams of family legacy will be faint memories, perhaps preserved only in old newspaper clippings or pictures tossed into a shoebox.

The adage “Shirtsleeves to shirtsleeves in three generations” became a well‐known prophecy because it is, unfortunately, true. Typically, the first generation works hard to build wealth and a better life for the family. The second generation, which has known both the frugality required to make a fortune and the advantages wealth confers, understands the value of hard work and either maintains or even grows the family's assets. The third generation, which has never struggled, is less likely to see the relationship between work and reward and more likely to spend down the money—and the cycle must begin again.

Consider, for example, the Vanderbilts, who are the poster family for the diminishment of wealth. The first-generation patriarch, Cornelius Vanderbilt, took a $100 loan from his mother and built it into a $100 million fortune by the time he died in 1877. Reportedly, the money he left to his family was more than the United States government held in its Treasury at the time. In the second generation, William Henry Vanderbilt, who died only eight years after his father, doubled the family fortune to an amount equivalent to $300 billion in today's economy.

But by the third generation, the Vanderbilts abandoned the wealth‐creation strategies of Cornelius and William and began a cycle of spending more than they were creating. The four sons of William Henry spent fortunes on some of the most imposing dwellings in the country. Cornelius Vanderbilt II constructed a 154‐room home—the largest private residence in New York—on West 58th Street. Next came The Breakers, a seventy‐room “cottage” in Newport, Rhode Island, modeled after an Italian Renaissance palazzo. Cornelius's brother, William K. Vanderbilt, also built a summer home in Newport, the 500,000 cubic-foot Marble House. Inspired by the Petit Trianon at Versailles, it cost $11 million to build. Frederick William Vanderbilt built an imposing mansion at Hyde Park with furnishings purchased from Napoleon Bonaparte's Malmaison Palace. And in Asheville, North Carolina, the youngest of the four brothers, George Washington Vanderbilt, erected his country home, the Biltmore, America's largest private estate on 125,000 acres—the size of several American townships combined.

The lifestyles of the family members, which also included top‐of‐the‐line yachts, horses, and other expensive pastimes, were as lavish as the family's residences. Their excessive spending came at the cost of the family's financial future. As Michael Klepper and Robert Gunther point out in their book, The Wealthy 100 (Citadel Press, 1996), by the time of the first Vanderbilt family reunion in 1973, less than a century after Cornelius Vanderbilt's death, there was not a single millionaire among the 120 members of the descendants in attendance. The family was spending, but as later generations married, had children, and increased the size of the Vanderbilt clan, no one was rebuilding the fortune. They had forgotten an important lesson: As a previous generation passes away, the next generation becomes the first generation, responsible for maintaining and increasing the fortune for the growing family.

“Most family-owned businesses will be gone by the third generation.”

Even families with substantial wealth are aware that their wealth is likely to dissipate after a few generations if they don't plan well. Of course, successful wealth transition involves careful financial planning concerning investments, taxes, etc. However, in their book, Preparing Heirs: Five Steps to the Successful Transition of Family Wealth (Robert D. Reed Publishers, 2003), Roy Williams and Vic Preisser show that even the best tactical planning is not enough. Their research with more than 3,000 families over 25 years demonstrated that:

  • 60% of unsuccessful wealth transitions could be traced to a breakdown of communication and trust within the family.
  • 25% were caused by inadequate preparation of the heirs.
  • 15% were attributed to other causes, and of those, only 3% had to do with professional failures in accounting, legal, financial, and tax advice. The rest usually could be chalked up to the family's failure to have a family wealth mission or consensus.

Families with significant wealth are still families. Like other families, they may interact with one another based on love, passion, resentment, anger, jealousy, and fear. And even if most of the family members get along well, money problems can create bad feelings, ranging from spats and squabbles to intrafamily lawsuits. The Robbie family is a case in point. Prior to his death in 1990, Joe Robbie, one‐time owner of the Miami Dolphins and the stadium in which the team played, made serious estate planning blunders. Although he had trust documents in place and everything appeared to be in order, problems arose.

The trust was to receive the proceeds of his estate and provide income for his wife, Elizabeth, as long as she lived. However, most of Robbie's estate consisted of nonliquid assets that didn't provide enough money for his widow. She, therefore, decided to ask for 30% of her husband's $70 million estate, which she was entitled to under Florida law. In forgoing the trust income to take her percentage, she triggered millions of dollars in estate taxes. Since there was insufficient cash to pay the taxes, the team and stadium had to be sold to settle the debt of approximately $45 million. Discord arose before and during the sale, and the heirs, many of whom were already at war with one another, lost the legacy their father had created and the chance for an amicable wealth transfer. Tactical planning had failed, and the family was fractured. Had Robbie attended to the more strategic aspects of managing his estate, things might have been very different.

As the family discovered, adding dollars to an already unstable relationship can be like adding gasoline to a fire. Smoldering resentments can burst into flame, and the resulting conflagration may burn the house down. Most wealthy families do not take an integrated approach to family wealth management, which incorporates both a strategic outlook and exceptional tactical performance. Families like the Robbies, who concentrate too heavily on traditional wealth management, generally do not do well in preparing for long‐term wealth impact. Conversely, other families may miss wealth‐creating opportunities because they put too much emphasis on harmony and don't question actions and decisions made by other family members who seem to be in charge. Or they simply rock along, content with today's gains and thinking little about the future.\

“What is needed for multi-generational wealth management and sustainability is the amalgamation of both strategic and tactical planning and execution.”  

By giving scant attention to interpersonal dynamics and communication, these families may set themselves up for failure when the economy takes a turn or a family member makes a unilateral and spectacularly bad investment decision. Furthermore, the traditional wealth management providers such as banks, brokerage firms, registered investment advisors, insurance agents, accountants, and attorneys, focus primarily on conventional wealth and estate planning. They neglect to address the strategic issues that account for 97 percent of the reasons families fail to sustain wealth. What is needed for multi-generational wealth management and sustainability is the amalgamation of both strategic and tactical planning and execution.

The families who have been the most successful in running the family business also put the same effort into managing the business of family. Along with the traditional wealth management responsibilities, these families continually mine the nonfinancial elements that affect the growth (or loss) of the family enterprise. These issues include:

  • Family history and values: Who are we as a family? What lessons can we learn from the wealth creators or the concept of wealth creation? How did our forebears build the family fortune? What do they have to teach this generation? Do we have the same values they did, or have we developed a different moral compass? Do we as a family share multigenerational values? If so, what are they?
  • Family vision and mission planning: What do we stand for as a family? Do we have a shared vision or purpose for the wealth and the family into the future? What matters to us? What do we want our family legacy to be? Do we agree? If not, how do we resolve our differences of opinion?
  • Communication planning: How do we currently communicate with one another? Does that method work, or should we develop new modes of communication? How can we continue to improve communication between and across generations? Would we as a family benefit from a more consistent and formal communication process?
  • Family governance: Should we manage our wealth as a unit or divide and manage it independently? Right now, who's handling the wealth on behalf of the family? In other words, who has the greatest say in how wealth is developed and used? Is this the most effective way to carry out the family's mission and values? What are the rights and responsibilities of each family member? Are they clearly understood and communicated? How do we ensure individual family member accountability while allowing for expedited decision-making?
  • Leadership development and assistance: How do we prepare the next generation of leaders? What skills do we need, and how do we identify who has them? What education and training should the family provide for those who will fulfill major responsibilities in the future?
  • Role clarification: What roles currently are being played by various family members? Are there gaps we need to fill? Do we need additional members to assume new roles? How do we determine which family members are best suited for which functions? Do any roles conflict with one another? Are there roles that served us well in the past but should be pruned as we look to the future?
  • Family education: How do we develop an ongoing educational program designed to prepare and train family members to manage and steward wealth for themselves and the family? Should this education be carried out by the family, by external advisors, or by a combination of both?
  • Risk: How do we balance risk and reward? How can we avoid the risks that might undermine the family mission? How do we deal with risk if it threatens our values? How does the family prioritize and manage risks based on the likelihood of specific types of occurrences and the level of impact they would have on the family?

Although there’s no one-size-fits-all approach to building enduring family wealth, using a clear, well‐communicated, and well‐orchestrated process increases a family's opportunity for long‐term cooperation and unity, generational understanding and happiness, and financial prosperity.

Michael Cole

R360 Managing Partner

For the past 30 years, Michael has dedicated his career to supporting great families to do great things, building a better future for themselves and others. His work consists of helping families integrate the management of their wealth with its impact, blending strategic and tactical planning that preserves both financial resources and family harmony, resulting in multi-generational success.

Michael is a Managing Partner at R360 which is a by-invitation-only membership group of ultra-high-net-worth families. Before joining R360, Michael was CEO of Cresset Asset Management, LLC, a holistic wealth management firm that grew client assets from $2 billion to $10 billion in two years. When he was just 35, and after only two years with the firm, Merrill Lynch Trust named Michael president. Later, he was chosen to lead the creation of Abbot Downing, the ultra-high-net-worth multi-family office of Wells Fargo. After being recruited to build a similar business for US Bank, he served as the creator and president of Ascent Private Capital Management, an award-winning multi-family office that he grew to over $8 billion in assets.

Along with his career accomplishments, Michael is the author of More Than Money, A Guide to Sustaining Wealth and Preserving the Family (Bloomberg Press, 2017), a bestselling and critically acclaimed book on the topic of family wealth management. He is a CFP Emeritus, a former Institutional Investor’s RIA Institute Advisory Board member, and he serves as a judge for the Annual Family Wealth Report industry recognition awards. Michael is a graduate of Emory University in Atlanta, Georgia.

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Disclosure: R360 is not an investment adviser. Information provided within is for educational purposes only and should not be construed, nor is intended to be, investment advice or a recommendation to invest in any types of securities. R360’s views are subject to change at any point without notice. No investment decision should be made based solely on the content herein and only a financial professional should be engaged for providing investment advice and recommendations. Past performance is not an indication of future returns.