October 4, 2025
Luxury keeps evolving, from private jets to private concierges who handle every detail with effortless precision. As Brent Crane writes in The New York Times' piece “Your Wealthiest Friend Has a Private Concierge,” personalization has become the new definition of luxury.
Luxury keeps evolving, from private jets to private concierges who handle every detail with effortless precision. As Brent Crane writes in The New York Times' piece “Your Wealthiest Friend Has a Private Concierge,” personalization has become the new definition of luxury.
At R360, we believe that kind of access is the foundation for something bigger. Our members enjoy world-class concierge partnerships and bespoke experiences as a jumping-off point for a community built around purpose, legacy, and impact. The true measure of wealth is more than money—it’s how you use what you have to create meaning, strengthen relationships, and leave something lasting behind.
Read the piece here.
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